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Porsche online experience marketing
If Porsche is anything, they are expert marketers. Think about it, they have not put out a dedicated ad for their cars in nearly 15 years. We’re talking about no TV commercials, no full page ad in the newspaper, no double page splash in a magazine… nothing. Yet, they are...
Roger takes the wheel After a dynamic debut ahead of the 24 Hours of Le Mans and displays in Austria and at the Goodwood Festival of Speed, the 963 RSP has returned to the U.S., where Roger Penske got behind the wheel of the one-off creation built in his honor,...
Porsche Club of America
Bringing Like-Minded Porsche Enthusiasts Together For nearly 70 years, the Porsche Club of America has been dedicated to enhancing the Porsche ownership experience. No matter what your interest – social, technical, or competitive – PCA has something to offer every Porsche owner. PCA members know the unbridled joy that owning...
Photography by Howard Koby. On August 24, 2025, Lacy Park in San Marino once again set the stage for the San Marino Motor Classic, Southern California’s premier concours and one of the most important automotive gatherings outside of Pebble Beach. Beneath the late-summer sun, the 14th annual show brought together...
Written by Glen Smale. Images by: Glen Smale & Pocher In a tribute to Porsche’s unrivalled success at Le Mans, Pocher, a leading manufacturer of high-quality model kits, has launched this new and exciting 1:8 model kit. For more than sixty years, this manufacturer’s unparalleled craftsmanship and meticulous attention to detail...
For the 2025 model year, a number of new standard features and options are being introduced for the Cayenne model range. Model year 2025 also brings the addition of the Cayenne GTS SUV and Cayenne GTS Coupe models. Powered by a mighty, 493 hp twin-turbo V8, the Cayenne GTS features...
In the development of the Cayenne Electric, Porsche is relying more than ever on digital testing. But the human factor is still indispensable: during final test drives, engineers push the SUV to its limits – in the freezing cold and scorching heat. Developed virtually, proven in real life Porsche is...
2024 Porsche Taycan Interior
Yes, that title is correct, and we’ll explain right away before you get out your torches and pitchforks. You, the driver, do have control of your Porsche by using your feet on the pedals and your hands on the steering wheel and the shift paddles (or shift knob if manual)....
Budapest-based KAMManufaktur will present its renowned, 750kg,182bhp Semi-Carbon 912c restomod at a range of US shows this summer, including the prestigious Greenwich Concours. It will also debut the first customer-ordered 699kg, Full-Carbon 912c in the UK at the Megaphonics event at Boxengasse in August. Modernized Vintage Porsche In the world...
Side view of a Porsche 928 H50 concept
Long before the Panamera rolled into showrooms and proved that a Porsche could have four doors and still be a proper performance car, the idea of a four-seater sports Porsche had quietly stirred within the company for decades. This wasn’t a marketing gimmick or a reluctant compromise; it was a...
It won’t come as a big surprise that the world’s greatest Porsche collection is housed right in Stuttgart, at the official Porsche Museum, famous YouTuber Mr JWW managed to get a private tour at the museum and values the entire collection at no less than $1 billion, yes, you that’s...
Visitors to the 2024 Goodwood Festival of Speed enjoyed another stellar celebration of motoring and motorsport, with a variety of Porsche models from the new 992-generation 911 to the all-electric and Taycan Turbo GT drawing large crowds across the long weekend in southeast England. Inspired by Motorsport: innovative performance hybrid...
1987 Porsche 911 Turbo ‘Flachbau’ In 1986 Porsche finally offered the slantnose, called Flachbau in German, straight from the factory. The official designation in the UK was Turbo SE and it is also sometimes referred to as the flatnose. Offered as the ultimate 930 Turbo, the this model had an...
A 911 Turbo Sonderwunsch and the new Panamera were among the highlights of Dubai’s annual Icons of Porsche festival. Fans of classic cars, arts, and culture were on hand to commemorate 75 years of Porsche sports cars, as well as 60 years of the 911. The gathering at the Dubai...
500E-Mercedes-Benz
Collaborations within the automotive industry are not as uncommon as you might expect, especially given how competitive it can get within the segment. These arrangements can range from supplying a few parts to entering into full-on partnerships to develop new models. The situation is the same for even high-end performance...
Hero-Image-Porsche-911-Turbo-S-Exclusive
With a legacy spanning decades, Porsche has grown to become a brand synonymous with performance, luxury and overall automotive brilliance. The German carmaker’s history is a storied journey marked by groundbreaking engineering, iconic designs and the relentless pursuit of performance. For collectors and enthusiasts, owning a Porsche is often more...
Founded in 1955 by Washington, D.C. commercial artist Bill Sholar, the Porsche Club of America (PCA) began as a modest circle of enthusiasts and has since evolved into the largest Porsche club in the world, boasting more than 145,000 members. The Club’s origins are both personal and emblematic. After purchasing...
On February 14, Valentine’s Day, Porsche joined the rest of the world to celebrate love with a special tribute to its V8 engine – a celebration of the powerplant’s 45th anniversary. The Porsche 928, introduced at the 1977 Geneva Auto Show, was the first Porsche road car fitted with the...
Presenting the 000 Commission, a 911 Turbo S coupe edited by 000 in collaboration with Porsche Sonderwunsch. Available only in conjunction with the Lightweight Package and select optional equipment, this group of exterior and interior touches celebrates David Donner’s extraordinary win at the 100th Pikes Peak International Hill Climb and...
All images courtesy of Tim Scott (Fluid Images). Celebrating its 5th anniversary, Heveningham Concours returns for the 2022 season featuring roughly 50 of the world’s finest cars. Partners such as Mercedes-Benz, Laurent Perrier, BMW, Gusbourne, Wilderness Reserve, Favourbrook and the Royal College of Art come together to bring this spectacular...
NEW THEME ANNOUNCED Porsche Cars North America (PCNA) announced the theme for the upcoming Porsche Rennsport Reunion as “Icons of Porsche”. A fitting tribute to the 75th anniversary of Porsche sports cars being celebrated this year, the four-day event being held at WeatherTech Raceway Laguna Seca near Monterey, California, from September...
Manthey EMA finished the first race of the 2025 Nürburgring Langstrecken-Serie (NLS) in third place. DTM teammates Thomas Preining (Austria) and Ayhancan Güven (Turkey) drove the Grello Porsche with starting number 911 at the 70th ADAC Westfalenfahrt and secured their first podium finish in the first race of the season,...
Car Highlights One of Three Rest of World (ROW) 930 S Targa Models Built in 1989 Finished in Paint-To-Sample Blutorange over Black Leather A Bespoke Example with Rarely Seen Exclusive Department Options Showing Just 5,289 Km (3,286 Miles) from Original Delivery Meticulously Restored to Concours Standards by German Marque Specialists...
While Porsches have appeared many times on the big screen, they have also shown up over and over again on the small screen. Much like with the movies, if we listed every show with a Porsche, it’d be a small novella, so we’ll focus on the shows that have a...
Six Hours – No mistakes At the Fuji Speedway in Japan, Laurens Vanthoor, André Lotterer and Kévin Estre took the flag in first place after a flawless 6-hour race. The trio travels to the final in Bahrain leading the standings, which puts them in an excellent position to take home...
Strong Q1 Porsche AG has posted a highly successful start to its first year after going public. In the first three months, Group sales revenue and Group operating profit rose by more than a quarter. Sales revenue rose by 25.5 per cent over the same period last year to 10.10...
Production information about the origin of a classic Porsche is a very important part of owning and restoring a classic Porsche. When it was built, how it was equipped, and the location of its first delivery are very important details in a classic Porsche’s history that its current owner needs...
Porsche Cayman 981
Once the Boxster was established, it was only a matter of time before a coupé version appeared. When the Cayman was launched in 2005, it was clearly a hardtop Boxster, but by pricing it slightly higher and endowing it with fractionally more power, Porsche pitched it as an intermediate model...
Porsche continues to top the leaderboard in two classifications at the season’s halfway point. Tackling the Monaco race from pole position on Saturday, Pascal Wehrlein extended his championship lead. Background Porsche contests its fifth Formula E season in 2024. In addition to the works-run TAG Heuer Porsche Formula E Team,...
This 1967 Porsche 910 is the first of 28 coupes built during a single year of production and is among 12 examples initially built with power from a 2.0L magnesium-case flat-six. Chassis 910001 made its debut as part of the factory works effort with Hans Herrmann at the wheel in...
German driver Laurin Heinrich concluded the FIA GT World Cup held as part of the 72nd Macau Grand Prix with a podium finish. The former Porsche Junior steered the customer team Schumacher CLRT’s Porsche 911 GT3 R to third place. All four remaining Porsche entries were caught up in early...
Falken Motorsports has won both qualifying races for the Nürburgring 24 Hours with the Porsche 911 GT3 R. The four-hour races are considered the most important preparation for the prestigious endurance classic on the storied racetrack. They are also part of the Nürburgring Langsstrecken Series (NLS) for the first time....
Aiming for the sweet spot between speed, consumption, and charging infrastructure, Mayk Wienkötter, Porsche’s spokesperson for the Taycan and electromobility, traveled from Stuttgart to Seville. Oliver Blume runs across the forecourt of the Porsche Museum with a friendly wave and asks where we’re going. “Seville!” we reply. “Nice one –...
The Porsche plant in Leipzig produced its one millionth Macan last week. The compact SUV has been manufactured in the city since 2013 and has achieved great popularity worldwide ever since. During the 2024 financial year, 82,795 vehicles were delivered to customers. “The Macan is inseparably linked to Leipzig,” says...
Collecting Cars, the fast-growing auction platform has sold a 1:1 scale wireframe artwork of the Porsche 934, created by artist Benedict Radcliffe, for an impressive £201,000 last week. This final sale price is over three times that of an iconic 930-series 911 Turbo, underscoring the global appeal of this extraordinary...
Highlights Gentian Blue Metallic 292 miles! One-year limited series edition – 1 of 1,250 examples produced by Porsche Heritage Design Interior – Classic in Black Complete body paint protection film (PPF) wrap 7-speed manual transmission, rear wheel drive 3.7L twin-turbo flat six engine – 543 horsepower and 442 lb-ft of...
Together with the Glinicke Group, the sports car manufacturer opened the first Porsche Classic Center in Germany on Friday, 4 April 2025. An extensive offer of restorations, services and spare parts supply for classic Porsche models will start there. The opening strengthens the portfolio of providing customers of modern and...
There’s nothing quite like the sight of a freshly cleaned Porsche. The curves gleam, the paint sparkles, and the interior feels like a cockpit ready for adventure. Beyond the looks, proper care preserves resale value and helps protect materials engineered for performance. Every Porsche deserves attention that matches the quality...
At the dawn of the 20th century, engineer Ferdinand Porsche laid down a technological and entrepreneurial blueprint that continues to guide the company bearing his name. Porsche’s enduring success is rooted in its commitment to those early principles. From the outset, the Porsche story was charged with innovation. As the...
The controversial Panamericana concept car was another birthday “gift” for Ferry Porsche in 1989. Ulrich Bez was behind and Branitzki had hands in pockets.
It all began with a decision that Ferry Porsche would long regret. Beginning in 1970, the familial tensions described by Ferdinand Piëch were: “In our family there’s a kind of unspoken law: Porsche is Stuttgart and Piëch is Salzburg.” Porsches were taking the top jobs in Zuffenhausen and some Piëchs...
Oldest in existence Alois Ruf’s cherished 1963 Porsche 901 prototype, the oldest in existence and formerly owned by Ferdinand Piëch, secured two distinguished awards at the recent Pebble Beach Concours. This 1963 Porsche 901 “Quickblau” prototype, under the guardianship of Alois Ruf Jr., Chief of RUF Automobile, clinched the Art...
As the editor-in-chief of Speedster, the French magazine about classic Porsches, Josué shares with us the road that brought him to this place as a journalist, artist, and car enthusiast. Take it away Josué: Background Before being a journalist, I drew. It was through illustration that I entered the press,...
Highlights 1 owner! Limited edition – Only 50 examples of CTR Anniversary to be produced The very first Ruf vehicle designed with a bespoke carbon fiber monocoque chassis Optioned in classic Blossom Yellow, the same as the original Ruf CTR “Yellowbird” Black leather interior with integrated roll cage, with deviated...
9:11 Podcast In the current episode of the 9:11 Porsche Podcast, Dr. Wolfgang Porsche talks about the company’s history, the current anniversary year, and his 80th birthday. Dr. Wolfgang Porsche embodies ‘75 years of Porsche sports cars in a very special way. He has witnessed the entire history of the...
Dr Ing. h.c. F. Porsche AG is mourning the loss of the former racing driver and Operations Manager of the Weissach Development Centre, Herbert Linge, who died on 5 January 2024 aged 95. Linge played an instrumental role in setting up Porsche’s proving ground, while through his work with motorsport’s...
26 seconds faster Porsche development driver Lars Kern has outdone himself at the Nürburgring: driving a pre-series Taycan, he posted a lap time of 7:07.55 minutes on the Nordschleife. This official lap time is a whopping 26 seconds faster than he was on his last record drive, in a Taycan...
Porsche records a significant increase in sales Just announced by Porsche, the first six months of 2023 ended successfully with a 15 percent gain in deliveries. The sports car manufacturer delivered 167,354 vehicles to customers worldwide. “After the first six months of the year, we can be pleased with our...
Multi-million dollar investment expands PCNA’s Atlanta campus. After welcoming nearly 400,000 visitors since opening in June 2015, the Porsche Experience Center will expand its footprint with an incredible new track inspired by some of the most dynamic elements of several iconic race courses. Porsche Cars North America, Inc. announced that...
Highlights RML P39 hypercar prototype breaks cover at Supercar Fest 2025 Spectators and customers stunned by P39’s supercar-eclipsing performance 920 horsepower and 6,500N of downforce for unrivalled road-to-track versatility RML development engineers amass valuable data as first customer car remains on track for late summer delivery P39 confirmed for starring...
In the 50th anniversary year of the 911 Turbo, Luftgekühlt returned to Los Angeles at the weekend to host a special event themed around Porsche’s ground-breaking air-cooled flagship sports car. Held once again on the Universal Studios Backlot, ‘Luft 10: The Sequel’, grew its presence at the unique LA venue...
Max Hoffman in the USA When Prof. Ferdinand Porsche and Albert Prinzing met Max Hoffman at the Paris Salon in October of 1950, they knew that a powerful new personality was entering their world. Memorably saying “I was not 100 percent for Porsches. I was 1,000 percent for Porsches!” Hoffman...
Porsche Carrera rear wheel at Unstock 2022
Stock or UnStock? Southern California’s air-cooled Porsche culture is undoubtedly home to faithful enthusiasts who believe Porsche’s legendary sports car, the 911, is the ultimate canvas to build the “perfect” sports car. While too much ego in customizing can lead to an ugly duck (and bankruptcy), novel and tasteful modifications...
Clubsport upgrades Our friends at TechArt have just introduced a new line of equipment suitable for both track and street 911s. The newly introduced TECHART Flyweight performance division features racetrack-ready safety and performance upgrades for track-day-oriented Porsche owners. The TECHART Clubsport Package prepares any Porsche 911 coupe of the 992...
As an early adopter of the Porsche Taycan—specifically, the 2020 Porsche Taycan 4S—I am fortunate to have had the chance to be directly immersed during Porsche’s era-defining foray into once unknown territory. I had the 4S for roughly two years, which was ample time to experience all the generalities and...
Over a hundred years ago, Ferdinand Porsche designed an extraordinary race car, the Austro-Daimler ADS-R, in Wiener Neustadt, Austria. Today, Christophorus and 9:11 Magazine brings the former Targa Florio class champion, whose nickname is Sascha, back home. Following a vigorous turn of the crank, the gas pedal is applied ever...
Introduction Having watched this particular car race at the age of ten, you can imagine the excitement I felt when given the chance to fully document it for its current owner.  Much time was spent tracking down period photographs of its debut at the Sebring 12 hours in 1977. Then,...
Porsche is equipping the all-electric Macan with new assistance systems and digital features for the new model year. The focus is on increased convenience when parking, charging and towing, new entertainment functions and even smarter operation via app or voice input. With the upcoming model year change, Porsche is expanding...
Fifteen years ago, the Porsche Museum opened its doors to visitors from all over the world for the first time. Since 31 January 2009, it has taken 5,824,325 people on a fascinating journey through the history and development of the Porsche brand. This figure includes celebrity visitors such as Paris...
Used market by the numbers The Taycan is Porsche’s groundbreaking all-electric sports car success story, featuring an aerodynamic design that the automotive press lauded because of its combination of elegance and performance. Nevertheless, while early adapters benefited from driving Porsche’s newest technical wonder, they inevitably paid the price due to...
To say that the 2023 24 Hours of Daytona were “interesting” for Porsche is not understating the fact. From what most teams and drivers saw as a severe Balance of Performance (BoP) issue for the GTD/GT3 Type 992 911 GT3 R’s imposed by IMSA, to the new Type 963 LMDh...
For a quarter of a century, Porsche Latin America has been forging a powerful alliance between the Porsche brand and enthusiasts in this dynamic region. This year’s special anniversary follows a record 12-month sales period by Porsche Centers in the region during 2024 – a successful pattern that continued with...
A journey back in time to 1999 begins with a roll-out on the Weissach Development Centre test track. The LMP 2000 was originally designed to take victory at the Le Mans 24. However, midway through the development, the company decided, for budgetary reasons, to discontinue the project after the car...
First-hand experiences with Porsches often forge life-long bonds between the car and its owner. For some, this relationship may have started the first time they drove their Porsche through a canyon, and experienced a “one with the car” sensation never felt before. Others may endure a restoration project and realize...
Entering Porsche’s World He was not in the first wave, that small group of engineers supporting Ferdinand Porsche when he decided to set up his own engineering consultancy at the end of 1930. They were chief designer Karl Rabe, engine man Josef Kales, chassis specialist Josef Zahradnik and drive-train designer...
What makes the Porsche brand so legendary? What inspires people to keep it young and full of life 75 years later? And how does this emotional, often lifelong bond with the Zuffenhausen sports cars come about? A very personal declaration of love to Porsche and its global community. Introducing Pete...
When people think of Porsche, they usually picture curving roads, thunderous flat-six engines, and world-class performance. But beyond the speed and styling lies another story rooted in safety innovation, rigorous engineering, and a philosophy of protecting drivers without compromising the thrill of the drive. Porsche doesn’t just build fast cars....
Owners of the 718 Cayman GT4 RS in the U.S. can now order an optional kit developed by Manthey through authorized Porsche Centers, which will also handle the installation. The kit is intended to offer an even greater level of performance and driver confidence on track. Additionally, both U.S. Porsche...