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2024 Icons of Porsche Festival

Estimated 50,000 attendance

In a year where Porsche is launching more cars than ever before, the largest gathering of car enthusiasts, art connoisseurs, food lovers, music fans, and family-friendly entertainment returns for a fourth edition at ‘The Slab’ in the Dubai Design District on 23-24 November 2024.

In just three years, Icons of Porsche has established itself as the leading car festival in the Middle East. Over 50,000 fans celebrate not only Porsche’s past, present, and future but also regional arts and culture, cuisine, and entertainment for the whole family.

Icons of Porsche has developed to become the annual highlight for Porsche fans globally as well as for anyone who shares an automotive passion in classics, motorsport or futuristic new prototypes. Debuted in 2021, Icons of Porsche has grown exponentially each year in terms of attractions and visitor numbers and was one of the highlights of the world-wide 75th Porsche anniversary celebrations last year.

Dr. Manfred Bräunl, CEO Porsche Middle East

“Icons of Porsche just keeps getting better. We have nearly doubled our visitor numbers year on year since it began in 2021, making it the largest car festival in the Middle East,” said Dr. Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa.

“I cannot wait to announce some of the beautiful cars we have in store that will come from local collectors and the Porsche Museum in Stuttgart. Last year’s event overwhelmed us, with over 27,000 visitors and media coming worldwide to celebrate with us.”

‘The Slab’ Dubai Design District

Proving to be the perfect location once again, ‘The Slab’ will host the two-day celebration under the glistening lights of the Dubai skyline backdrop, with artwork installations from renowned artists, live music from local musicians, celebrity appearances, and popular food and beverage vendors.

All content © 2024 Dr. Ing. h.c. F. Porsche AG

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