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The Porsche That Rescued the Brand: How One Model Turned the Tide for Porsche

Porsche

When discussing the top sports car manufacturers throughout history, Porsche is perhaps the first name that comes to mind. Of course, other iconic marks like Ferrari, Lamborghini, and McLaren are typically up there, too. However, Porsche’s decades-long legacy and relentless evolution have set the benchmark for sports car performance and...

Porsche Taycan Porsche Mission E Featured Content & Premium Editorials

A Tribute to the Porsche Taycan

Porsche Mission E

Departing chief Matthias Müller left behind a philosophy for Porsche—and more. At September 2015’s Frankfurt Show he unveiled a shock surprise, a new and gorgeous concept car. Dubbed the Mission E, it was conceived as an all-electric four-passenger, four-door sports car completely reliant on electric power. Developed under R&D chief...

Porsche 911 (F-Series) – The Story

Porsche 911 (1963 – 1973) Story & History F-Body – The 1st Generation Porsche 911 Premiere: 1963 September 12 at the IAA Frankfurt motor show As the Porsche 356 had been for sale for quite some time and considering it takes years for a completely new car to evolve from...

Porsche 911 (G-Series) – The Story

Porsche 911 (G-Series) - The Story

Porsche 911 (G-Series) (1973 – 1989) Story & History G-Model – The 2nd Generation Porsche 911 Premiere: September 12, 1973 IAA Frankfurt Starting with the model year 1968, Porsche internally assigned a letter to each model year – MY1968 was “A”, MY1969 was “B” and so on. Model year 1974...

Porsche 911 (992) – The Story

Porsche 911 (992) (2019 – Present) Story & History Type 992 – The 8th Generation Porsche 911 Porsche 911 992 Carrera Coupé/Targa/Cabriolet Official photos: 2018 November 27 / Premiere: 2018 November 27 at Porsche Experience Center Los Angeles / Market launch: 2019 (as a 2020 model) The design of the...

Porsche 911 (991) – The Story

Porsche 911 (991) (2004 – 2012) Story & History Type 991 – The 7th Generation Porsche 911 Porsche 911 991.1 Carrera Coupé/Targa/Cabriolet (2015-2018) Official photos: 2011 August 23 / Premiere: 2011 September 15 IAA Frankfurt motor show / Market launch: 2011 December 3 The 2012 model 911, internally (and confusingly)...

Porsche 911 (997) – The Story

Porsche 911 (997) - The Full Story

Porsche 911 (997) (2004 – 2012) Story & History Type 997 – The 6th Generation Porsche 911 Official photos: 2004 May 7 / Premiere: 2004 July 16 at 9:11 pm at all the 85 Porsche centres in Germany / Market launch: 2004 July 17 On May 7, 2004, Porsche announced...

Porsche 911 (996) – The Story

Porsche 911 (996) - The Story

Porsche 911 (996) (1997 – 2005) Story & History Type 996 – The 5th Generation Porsche 911 Premiere: GT1 May 4, 1997 Le Mans test day, Carrera September 11, 1997 IAA Frankfurt Motor Show The designers were assigned to design the 996-generation 911 in 1993. Working under the head of...

Porsche 911 (993) – The Story

Porsche 911 (993) - The Story

Porsche 911 (993) (1993 – 1998) Story & History Type 993 – The 4th Generation Porsche 911 Premiere: 1993 September 9 at IAA Frankfurt motor show Clay model – note the fender design© Porsche One of the prototypes. Note the 964 wheels.© Porsche The rear lamp design that was first...

Porsche 911 (964) – The Story

Porsche 911 964

Porsche 911 (964) (1988 – 1994) Story & History Type 964 – The 3rd Generation Porsche 911 Premiere: 1988 September 28 at Mondial de l’Automobile Paris motor show After the 1984 model year 911 Carrera 3.2 had entered the markets, the plans for the next generation 911 were set. In March-April...

Porsche Cayman 981 – The Story

3rd Generation Porsche Cayman (981) Story & History IMPORTANT NOTE: The 981 was actually the second generation of Cayman. We are referring to it as the third generation on this site because it is the third generation of the Boxster platform. The Cayman and Boxster platforms have been the same...

Porsche Cayman 987 – The Story

Porsche Cayman 987

2nd Generation Porsche Cayman (987) Story & History IMPORTANT NOTE: The 987 was actually the first generation of Cayman. We are referring to it as the second generation on this site because it is the second generation of the Boxster platform. The Cayman and Boxster platforms have been the same...

Porsche 718 Boxster & 718 Cayman (982) – The Story

4th Generation Porsche Boxster & Cayman (982) Story & History Boxster & Cayman 982 (2016 – 2016) Official photos: Boxster 2016 Jan 27, Cayman 2016 Apr 24, GTS 4-cylinder 2017 Oct 18, GTS 6-cylinder 2020 Jan 16 / Premiere: Boxster 2016 March 1 at Geneva motor show press day, Cayman...

Porsche Boxster 981 – The Story

Porsche Boxster 981

3rd Generation Porsche Boxster (981) Story & History Boxster 981 (2013 – 2016) Official photos: 2012 January 12, GTS 2014 March 19 / Premiere: 2012 March 6 at Geneva motor show, GTS 2014 April 20 at Auto China in Beijing / Market launch: 2012 April 14 (as a 2013 model),...

Porsche Boxster 987 – The Story

2nd Generation Porsche Boxster (987) Story & History Boxster 987.1 (2005 – 2008) Official photos: 2004 September 7 / Premiere: 2004 September 23 at Mondial de l’Automobile Paris motor show press day / Market launch: 2004 November 27 Already since 1997, the 986-generation Boxsters were parallelly produced at the Valmet...

Porsche Boxster 986 – The Story

1st Generation Porsche Boxster (986) Story & History Porsche Boxster (1997 – 2004) Date of unveil by Porsche AG: official photos in March 1996 (Geneva Motor Show) / Premiere: Journalist events from August 23, 1996 in Bergisch Gladbach, Germany, public premiere October 3, 1996 Mondial de l’automobile Paris Motor Show...

Porsche Taycan – The Story

1st Generation Porsche Taycan (9J1) Story & History Official photos: Turbo & Turbo S 2019 September 4, 4S 2019 October 14 / Premiere: 2019 September 4 for invited quests in Germany, China and Canada, publicly 2019 September 12 at IAA Frankfurt motor show / Market launch: Turbo & Turbo S...

Porsche Macan 95B.2 – The Story

1st Generation Porsche Macan (95B.2) Story & History Macan (2019 – 2021) Official photos: 2-litre 2018 July 25, S 2018 December 11, Turbo 2019 August 29, GTS 2019 December 17 / Premiere: 2018 July 25, Shanghai / Market launch: in the end of 2018 as a 2019 model 2019 –...

Porsche Macan 95B.1 – The Story

porsche macan

1st Generation Porsche Macan (95B.1) Story & History Macan (2014 – 2018) Official photos: 2013 November 19, GTS 2015 October 28 / Premiere: 2013 November 19, Los Angeles Auto Show / Market launch: 2014 April 5, GTS 2015 October 28 2014 – 2018 Macan Technical Specifications Development As the Macan...

Porsche Panamera 971 – The Story

1st Generation Porsche Panamera (970.2) Story & History Panamera (2014 – 2016) Official photos: 2016 June 28 / Premiere: for press on 2016 June 28 in Berlin / Market launch: 2016 November 5 The body The interior design was top class already in the original Panamera (970) and it was...

Porsche Panamera 970.2 – The Story

Porsche Panamera 970.2 - The Story

1st Generation Porsche Panamera (970.2) Story & History Panamera (2014 – 2016) Official photos: 2013 April 3 / Premiere: 2013 April 20, Auto China press day / Market launch: 2013 July 27 (as 2014 model) Performance Data (1st Gen Panamera 970.2) 1st Generation Panamera Refresh & Update In May 2013...

Porsche Panamera 970.1 – The Story

Porsche Panamera 970.1 - The Story

1st Generation Porsche Panamera (970.1) Story & History Panamera (2009 – 2013) Official photos: 2008 November 24 / Premiere: 2009 April 19 at Auto Shanghai / Market launch: 2009 September Performance Data (1st Gen Panamera) Panamera History Porsche planned to launch a 4-door car called 989 already in 1995 as the successor...

Porsche Cayenne 9YA – The Story

3rd Generation Porsche Cayenne (9YA) Story & History Cayenne (2019 – Present) Date of unveil by Porsche AG: 2017 August 29 / Premiere: 2017 August 29 in Stuttgart Porsche Museum / Market launch: end of 2017 Performance Data (9Y0) Performance Data (9Y3) * Sport Chrono Pack/Launch Control ** with...

Porsche Cayenne 958.2 – The Story

2nd Generation Porsche Cayenne (958.2) Story & History Cayenne (2015 – 2018) Date of unveil by Porsche AG: 2014 July 24, Turbo S 2015 January 12 / Premiere: 2014 September 26 at Tartu Motoshow, Turbo S 2015 January 12 at NAIAS / World market launch: 2014 October 11 (as 2015...

Porsche Cayenne 958.1 – The Story

2nd Generation Porsche Cayenne (958.1) Story & History Cayenne (2010 – 2014) Date of unveil by Porsche AG: 2010 February 25, Turbo S 2012 October 12 / Premiere: 2010 March 2 at Geneva Motor Show / World market launch: 2010 May 8, Turbo S 2013 January Performance Data Porsche 958...

Porsche Cayenne 957 – The Story

1st Generation Porsche Cayenne (957) Story & History Cayenne (2007 – 2010) Unveil of official photos: 2006 December 4 / Premiere: 2007 January 8, press event before North American / International Auto Show in Detroit / Market launch: 2007 February 24 The 2007 model year was skipped for the Cayenne...

Porsche Cayenne 955 – The Story

1st Generation Porsche Cayenne (955) Story & History Cayenne (2002 – 2006) Unveil of official photos: 2002 March 4 / Premiere: 2002 September 25 at Paris motor show press day / Market launch: 2002 December Performance Summary Weight here is DIN weight (90% of fuel, no driver, no cargo). Weight...

The Porsche 959 Story

Porsche 959 History & Story 1985-1988, 1992-1993 Premiere of concept car: 1983 September 15, IAA Frankfurt motor show Premiere of rallye car: 1985 January with 911 engine, 1985 October with 959 engine Premiere of street car: 1985 September 12, IAA Frankfurt motor show Starting from January 1982, the World Rally Championship was run...

The Porsche 968 Story

Porsche 968 Story

Porsche 968 History & Story The Porsche 944 S3 The successor to the Porsche 944 S2 was called 944 S3. The very good looking and ergonomic interior was already near perfect, so there were no plans to change that. The plan was to revamp the exterior design – to update...

The Porsche 944 Story

Porsche 944 Story

Porsche 944 History & Story The predecessor, the 924, was initially designed for Volkswagen. It was beautifully done by Porsche and the technical concept of front engine and rear transmission was top notch, but it didn’t have the Porsche engine. The natural evolution of the 924 would be to equip it...

The Porsche 924 Story

Porsche 924 History & Story The Porsche 924 emerged as the result of a Volkswagen engineering order which did not materialize. Volkswagen had two sports cars in its portfolio – the Karmann Ghia since 1955 (until 1974) and the VW-Porsche 914 since 1969 (until 1976), so in the beginning of...

The Porsche 914 Story

Porsche 914

Porsche 914 History & Story Porsche needed an entry-level car to replace the 912 and Volkswagen needed a sports car to replace its Karmann Ghia, so the forces were joined to build a sports car that would be an affordable Porsche and a modern Volkswagen. Given the type 914 designation,...

Porsche 718 – The Story

The Porsche 718 Story & History Porsche 718 RSK / RS 60 / RS 61 / RS 62 Spyder (1957-1962) Key Accomplishments 250+ class victories and 600+ podium finishes European Hill Climb Champion 1958-1959-1960-1961 SCCA F Modified category champion 1959-1960-1961-1962 SCCA E Modified category champion 1960-1961-1962-1963 Targa Florio winner 1959-1960...

Porsche 904 – The Story

The Porsche 904 Story & History

Porsche’s Type 904, officially called the Carrera GTS because Porsche and Peugeot were in dispute over numeric designations with “0” in them, succeeded the RSK Type 718 as the last sports-racing iteration of the 356 series. Developed after Porsche left Formula One in 1962, the 904 (as it soon became popularly known) was also the last full-competition Porsche that could be readily driven on the street. This is the full story.

Porsche 550 – The Story

1955. 550 Spyders in the Porsche yard in Stuttgart-Zuffenhausen

Porsche 550 (1953-1956) Introduction Porsche needed a race car to compete in the roadster class, and that’s just what the 550 Spyder did at a time when production cars could no longer win. In fact, the third 550 prototype and first 550 to race won its first event at the...

Porsche 928 – The Story

Porsche 928 - The Story

The Porsche 328 Story “A driver’s car built for passengers” In 1971, the design work started on the end-of-the-seventies 911 H-model (that would come after the 911 G-model which was to be launched in 1973). The first plan was to create a wedge-shaped slantnose coupé with a rear-mounted V8 with...

Porsche 356 – The Story

Ferry Porsche with 356 B T5 (produced 1960-1961)

The Porsche 356 Story Porsche engineering company had designed cars for other companies for a long time, but it was finally in 1948 that a first “Porsche” was made under the leadership of Ferdinand Anton Ernst “Ferry” Porsche, the son of Ferdinand Porsche. At that time Porsche company was located...

Porsche 911 Carrera RS 2.7 (1973 ) – The Deep Dive

Porsche 911 Carrera RS 2.7 1973 Porsche 911 Carrera RS 2.7 Engine: 2,687 cc, air-cooled horizontally flat six Production dates: November 1972 – July 1973 Transmission: Five-speed manual Power: 210.0 bhp @ 6,300 rpm Torque: 188.0 ft lbs @ 5,100 rpm Weight: 975 kg (2149 lbs) 0-60 mph: 5.6 sec (est)...

Featured Content & Premium Editorials

The Porsche Transaxle Family

1976 Porsche 924 Coupé It is a fact that most of us with an interest in roadgoing or race cars, will have a favourite model that holds a special place in our memory for some reason. That reason might be something significant that happened in your life where a certain...

Porsche Carrera GT

The Porsche Carrera GT Story

Porsche Carrera GT The Porsche Carrera GT has become one of the most iconic and sought after Porsche models in the realm of exotic car idolization and ownership. It is hard to believe, that things didn’t really start off that way. When the Porsche Carrera GT was released in 2004, it...

The 911 GT1 – White Lightning!

This angle shows the sweeping lines of the 911 GT1/98 Strassenversion The origins of the 1998 Porsche 911 GT1 Le Mans winner can be traced back to a roadgoing version of the Group C 962 launched five years earlier. In order to homologate the 911 GT1/98, the FIA required a...

911 Carrera Club Sport – rolling back the years

1987 model 911 Carrera 3.2 Club Sport Coupé The 911 Carrera Club Sport was Porsche’s attempt at rolling back the years and once again, stoking the fires of high performance, lightweight motoring. Porsche Road & Race pulls back the covers to reveal the origins of the 911 Carrera CS. Originally...

Porsche History PRR

Turbocharging the 911

1974 Porsche 911 Turbo #1 chassis no. 911 560 0042. First owned by the late Louise Piëch (older sister of Ferry Porsche), the car is now on display in the Porsche Museum In 1973, the Porsche 911, by now a decade old, was ready for a make-over. The 3-litre engine...

The 911 Carrera Type 964 (By Glen Smale)

Type 964 family line-up in 1990 showing the Carrera 4 range: (from front to back) Cabriolet, Targa and Coupé From a technical perspective, the 911 Carrera Type 964 represented one of the most significant steps forward for Porsche, for many years. The new Type 964 looked like a 911 that...