Gunther Werks returned to The Quail, A Motorsports Gathering, with two world premieres: the GXR-Evo and Thermal Edition Turbo. Both models draw heavily on the company’s motorsport experience, but with distinctly different missions. The GXR-Evo has been developed as an uncompromising track-focused machine, while the Thermal Edition Turbo pays tribute...
German car manufacturer RUF Automobile has debuted its RUF EHRA at The Quail by The Peninsula, a Motorsports Gathering held during this year’s Monterey Car Week. Named for the Ehra-Lessien proving ground, where legendary racing driver Phil Hill set a world-record top speed in the CTR “Yellowbird,” the EHRA reflects...
Gunther Werks will return to The Quail, A Motorsports Gathering, with two world premieres: the GXR-Evo and Thermal Edition Turbo. Both models draw heavily on the company’s motorsport experience, but with distinctly different missions. The GXR-Evo has been developed as an uncompromising track-focused machine, while the Thermal Edition Turbo pays...
Focused Marketing While automakers continue to scale back their presence at traditional auto shows, their investment in “focused customer” lifestyle events grows. One example during Monterey Car Week is The Quail, a Motorsports Gathering. A whopping 21 vehicle debuts and demonstrations from top manufacturers graced the lawns at this year’s...
August 18, 2023: Referring to The Quail, A Motorsports Gathering as a car show would be incorrect. Call it a “Concours,” and you would still be off the mark. Situated on the lawns at the Quail Golf Club in Carmel Valley is, instead, what I will call a Luxury Lifestyle...
Sorry, but you do not have permission to view this content....








