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August 18, 2023: Referring to The Quail, A Motorsports Gathering as a car show would be incorrect. Call it a “Concours,” and you would still be off the mark. Situated on the lawns at the Quail Golf Club in Carmel Valley is, instead, what I will call a Luxury Lifestyle...
Focused Marketing While automakers continue to scale back their presence at traditional auto shows, their investment in “focused customer” lifestyle events grows. One example during Monterey Car Week is The Quail, a Motorsports Gathering. A whopping 21 vehicle debuts and demonstrations from top manufacturers graced the lawns at this year’s...
