Porsche Experience Center LA continues to attract thousands
The test track at PECLA includes a "Karussell" corner in tribute to the original Nürburgring's most famous corner.
Having just visited Porsche Experience Center LA for probably the twelfth time, I can’t think of another company’s permanent marketing exercise that has been this successful in the automotive car space. While something like the Mercedes Benz installation at Pebble Beach Lodge every year is something to behold during car week (especially since it’s built from scratch every August), it can’t match the marketing power of a permanently built facility with various uses.
Location, location, location
Located in the city of Carson just off the 405 freeway, this unique facility showcases a commitment to design and functionality. Porsche chose this location smartly because it’s close to three airports: LAX, Long Beach and Orange County. With plenty of hotels and restaurants nearby, visiting guests can easily Uber around and make this a fly-in “Porsche weekend.”
Something for everyone
Beyond its modern architecture, the Porsche Experience Center Los Angeles (PECLA) invites customers, business partners and brand enthusiasts to celebrate every aspect of Porsche. PECLA is home to Porsche Motorsport North America, a 53-acre driver development track, a variety of meeting and special event spaces, Porsche Exclusive – Personal Design Studio including New Vehicle Delivery, a Simulator Lab equipped with virtual reality, the Porsche Retail Store offering all three Porsche brands (Porsche Design, Porsche Lifestyle, and Porsche Museum), Speedster Café, and Restaurant 917 for the ultimate fine-dining experience. Did I miss anything? Well yes…I did!
Every third Sunday of the month, PECLA holds its own brand of Cars and coffee called “Morning Shift.” Each occurrence has a model theme so if it’s 356, then all participants arriving in a 356 get “priority parking” on the center aisle facing the front of the facility. This allows everyone to be the center of attention and keeps the cars and faces fresh and new each time.
Initial investment: Approximately $60 million dollars
Grand Opening: November 15, 2016
Facility size: 53-acre complex includes a 50,000 square foot building and 6000 square foot gallery space of rotating vehicles from the Porsche Museum in Stuttgart, Germany