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Porsche’s 2022 Retail Sales Sets Record

New U.S. record set as demand overcomes supply and logistics issues

Various colors of Porsche 911 models.
The flagship 911 continues to evolve in various editions and customizations. © Simari Photography LLC

Edited by Rex McAfee

Best Year to Date:

Atlanta GA. Porsche Cars North America, Inc. (PCNA) announced that 2022 retail deliveries in the United States totaled 70,065 cars – PCNA’s best year ever, surpassing the previous record set in 2021. Fourth quarter deliveries also set a new high for the period at 20,955, or 14 percent above the same quarter a year earlier.

“What a year! Twelve months provided challenges linked to industry-wide supply chain issues, but also a year that presented many more opportunities, resulting in a new record that surpassed expectations. I’m grateful to every single one of our customers – especially if they sometimes have to be patient – and to our dealers and the team at PCNA and in Germany who have supported them at every stage in aiming to deliver an exceptional experience,” said Kjell Gruner, President, and CEO of PCNA. “At the same time, it’s gratifying that our customers rated Porsche highest among all automotive brands for their new-car experience in the J.D. Power 2022 US APEAL Study. Looking ahead, we have amazing new cars arriving this year – and experiences too, as we mark the 75th anniversary of Porsche sports cars in style at Rennsport Reunion in September.”

Side view of Porsche 911 Dakar
Introduced at the 2022 Los Angeles Auto Show, the 911T Dakar edition proves Porsche’s commitment to special edition vehicles. © Porsche Cars North America

Annual Production:

Model                             2022                   2021
———————————————————————
ALL 911                               10,204                   10,042
ALL 718                                3,484                      4,292
ALL TAYCAN                        7,271                      9,419
ALL PANAMERA                  4,224                      4,257
ALL CAYENNE                    21,194                    17,299
ALL MACAN                        23,688                   24,716
———————————————————————
GRAND TOTALS                 70,065                   70,025

Porsche's 2022 models all in red.
Porsche SUVs and the all-electric Taycan continue to bolster overall sales. © Porsche Cars North America

Numbers Explained:

As the numbers show, deliveries of the Porsche 911 exceeded 10,000 cars for the second year in a row and grew 2 percent compared to 2021. Demand for the all-electric Taycan remained strong even as supply chain issues slowed deliveries. Full-year performance was led by the Macan and Cayenne, for a combined record of 44,882 SUV deliveries, up 7 percent from the year before. Fully electric cars made up 10 percent of all deliveries in 2022, for a combined electrified share of 14 percent, including plug-in hybrids.

2022 Highlights:

 

 

 

 

 

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