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Porsche earns #1 ranked premium brand

J.D. Power quality study reveals consumer's affinity for Porsche

A great success

In this year’s J.D. Power “Initial Quality Study” (IQS), Porsche has earned first in the overall ranking in the premium segment. The quality study by the US market research institute J.D. Power evaluates the quality of new cars in the USA with the help of customer surveys. After a strong second place in 2023, Porsche has now been voted at the top of the ranking.

“We are very pleased with the top ranking in the quality study and the positive feedback from our customers,” says Christian Friedl, Vice President of Corporate Quality at Porsche. “This success is based on a team effort by the entire Porsche team. We are very proud of that.”

2025 Porsche 911 GTS Hybrid

Statistical approach

Around 100,000 new car owners in the United Sates of more than 200 models and more than 30 brands took part in the 38th edition of the study. After 90 days of vehicle use, they were asked about 227 possible quality abnormalities in ten categories. Among others, characteristics such as “interior” or “driving dynamics” were evaluated.

2025 Porsche 911 GTS Hybrid

For Porsche, the data collected by J.D. Power is of interest to further improve the service and quality of future products. Potential problems are identified early on and countermeasures can be initiated immediately – even before an issue can further spread. The goal is to continuously improve quality and user-friendliness and to implement it from the early concept phase along the entire product development process up to use phase of the customer.

Above content © 2024 Dr. Ing. h.c. F. Porsche AG reviewed and edited by Rex McAfee

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Overview of J.D. Power