From new models like the 911 Turbo S and the Cayenne Electric to championship triumphs in IMSA and Formula E, the past year was defined by major product launches, motorsport success, and pivotal corporate decisions—all set against a challenging backdrop. Join us as we reflect on the standout moments and look ahead to what 2026 has in store.
January
The most dynamic 911 Carrera S ever
A product innovation to kick off the year: Porsche is adding the new Carrera S to the 911 model lineup. With enhanced performance and driving dynamics, it noticeably surpasses the predecessor model. A significant power upgrade and additional equipment options offer significant added value compared to the 911 Carrera.
Porsche claims 20th victory at the 24 Hours of Daytona
Porsche Penske Motorsport has clinched its second consecutive victory at the 24 Hours of Daytona. Last year’s winner Felipe Nasr from Brazil, Nick Tandy from the United Kingdom, and Laurens Vanthoor from Belgium steered the number 7 Porsche 963 to the top step of the podium.
February
Porsche AG initiates long-planned change to its Executive Board
Porsche AG initiates a long-planned change to its Executive Board: on 26 February 2025, Dr. Jochen Breckner will take over responsibility for Finance and IT, with Matthias Becker becoming responsible for Sales and Marketing. They succeed Lutz Meschke and Detlev von Platen, who are leaving the company by mutual agreement.
Porsche News now also available via WhatsApp
The sports car manufacturer from Zuffenhausen is further expanding its online communications, with two new channels on WhatsApp sharing regular news updates from the world of Porsche.
March
Porsche AG records robust results in a challenging environment
Porsche AG ended the 2024 financial year with a robust result in a challenging environment. The sports car manufacturer marked record sales in four out of five regions of the world, as well as strong automotive net cashflow, which almost reached the record levels of 2023.
Porsche is modernizing its PCM: greater performance and new features
Porsche is improving the digital user experience in the 911, Taycan, Panamera and Cayenne model series for the change of the model year. The fundamentally revised Porsche Communication Management (PCM) system is more performant and offers access to the Porsche App Center. Other new features include Dolby Atmos® for an improved sound experience, the Amazon Alexa® digital assistant and an expanded Porsche Connect package.
April
Porsche has been manufacturing in Zuffenhausen for 75 years
The first Porsche 356 produced in Germany was completed on 6 April 1950, marking the beginning of an extraordinary success story. Over decades, Zuffenhausen became the center of Porsche sports car production. Engines, electric drives and the individualization of customer vehicles are also manufactured here.
Porsche 911 Spirit 70: a unique feeling of freedom and joie de vivre
Exclusive Olive Neo colour, historically inspired decorative graphics and legendary Pasha pattern in the interior: Porsche presents the 911 Spirit 70 at the Shanghai Auto Show, a convertible limited to 1,500 units that embodies the essence of the 1970s and early 1980s.
May
Porsche AG accelerates rescaling of the company and keeps dividend stable
Porsche AG holds its third Annual General Meeting on 21 May. CEO Dr Oliver Blume explains to shareholders the adjusted product and corporate planning with which the newly formed management team intends to lead the sports car manufacturer into a resilient and highly profitable future despite the major global challenges.
The Norman Foster Foundation and Porsche present an architectural installation
June
Race to the road: Introducing the Porsche 963 RSP
As Porsche prepares for the 24 Hours of Le Mans, a sister to the 963 Hypercar has been revealed – named the 963 RSP. Based on the champion of the IMSA and WEC racing series, this one-off creation draws inspiration from a truly iconic Porsche 917.
Top results for Porsche at the 24 Hours of Le Mans
The number 6 Porsche 963 from Porsche Penske Motorsport finished the 24 Hours of Le Mans in second place. In a highly exciting battle for overall victory, Matt Campbell, Kévin Estre and Laurens Vanthoor were just 14.084 seconds behind the victorious Ferrari. In the LMGT3 category, Team Manthey celebrated its second class victory in a row after 2024 with the Porsche 911 GT3 R.
July
Porsche Cayenne displays its full bandwidth at Goodwood
The Cayenne, Porsche’s most versatile model, took center stage with several major appearances at this year’s Goodwood Festival of Speed. Among the highlights was the upcoming Cayenne Electric offering a first glimpse of its impressive dynamic capabilities on the legendary Goodwood hill.
Teams’ and manufacturers’ titles secured for Porsche at season finale
Porsche has won the Teams’ and Manufacturers’ ABB FIA Formula E World Championships. This completes the set of titles in Formula E after Pascal Wehrlein was crowned Drivers’ World Champion last season.
August
Porsche Leipzig plant wins Automotive Lean Production Award 2025
The Porsche Leipzig plant has been awarded this year’s Automotive Lean Production Award in the OEM category. The production site in Saxony impressed the expert jury and successfully brought the prestigious accolade to Leipzig.
Porsche AG continues generational change to its Executive Board
Porsche AG is continuing the long-planned generational change to its Executive Board. On 19 August 2025, Vera Schalwig will assume responsibility for the Human Resources and Social Affairs division, succeeding Andreas Haffner. At the same time, Joachim Scharnagl will take over the Procurement division from Barbara Frenkel.
September
Porsche at IAA Mobility 2025, IAA München
The superior all-rounder among sports cars: the Porsche 911 Turbo S
Porsche is presenting the top-of-the-range model of the 911 series: an innovative twin-turbo powertrain with T-Hybrid technology makes the new 911 Turbo S the most powerful production 911 to date.
October
Powerful and engaging: Porsche launches the first all-electric Macan GTS
Porsche is expanding its all-electric SUV line-up with the Macan GTS – a particularly sporty and driver-focused model. The fifth variant of the Macan Electric sets new standards for agility and driving dynamics.
Porsche defends all titles in the 2025 IMSA Championship
Porsche capped off the 2025 IMSA WeatherTech SportsCar Championship season with the championship crown. The factory team’s two Porsche 963 prototypes finished the season finale at Road Atlanta in third and tenth place, enough to secure the manufacturers title once again. Former Porsche Juniors Matt Campbell from Australia and Mathieu Jaminet clinched drivers’ honors, while Porsche Penske Motorsport claimed the team championship for the second year running.
November
A technological milestone for Porsche as the Cayenne goes electric
As a fully electric SUV, the Cayenne Electric combines Porsche DNA with pioneering technology. It is the most powerful production Porsche of all time – and at the same time more versatile than ever: dynamic on the road, confident off-road and comfortable on long journeys.
Manthey Kit for 911 GT3: Track specialist with high-performance aerodynamics
Hardly any other production car is used by its customers as often on track days as the Porsche 911 GT3. With the new Manthey Kit, Porsche offers high-performance components that go beyond the level of the Weissach Package – specifically aimed at customers with a keen passion for driving on track. These include extensively revised, particularly efficient aerodynamics with significantly increased downforce, modified suspension and optimized brake components.
December
Grant Larson: three decades of shaping the Porsche dream
After 36 thrilling years with Porsche, designer Grant Larson is preparing to retire. He talks the Porsche Newsroom through some of his career highlights – and the importance of listening to customers.
911 GT3 90 F. A. Porsche: collector’s car in honor of the visionary designer
On December 11 2025, the visionary designer would have been 90 years old. To mark this milestone birthday, the sports car manufacturer has created a special four-wheeled gift: the new 911 GT3 90 F. A. Porsche.
