Get-Ad Free Access: Join Today!

Porsche sales strong in first half of 2023

Sales to China surpass American market

Photo © 2023 Dr. Ing. h.c. F. Porsche AG

Porsche records a significant increase in sales

Just announced by Porsche, the first six months of 2023 ended successfully with a 15 percent gain in deliveries. The sports car manufacturer delivered 167,354 vehicles to customers worldwide.

“After the first six months of the year, we can be pleased with our delivery results so far,” said Detlev von Platen, Board Member for Sales and Marketing at Porsche AG. “We posted gains in every sales region.”

Photo © 2023 Dr. Ing. h.c. F. Porsche AG

Europe and Germany post high double-digit growth

With 36,574 delivered vehicles in Europe in the first half-year of 2023, Porsche managed an increase of 23 percent over the same period last year. Also, in its home market of Germany, significantly more people took delivery of their vehicles than in the same period last year: 17,118 units, representing an increase of 24 percent. North America posted double-digit gains as well. 41,937 delivered vehicles represent a year-on-year increase of 12 percent. Despite the still challenging environment in China, Porsche delivered 43,832 vehicles from January through June in this market – an increase of 8 percent. In the overseas and emerging markets, 27,893 cars were delivered to customers, representing an increase of 16 percent.


2022 2023 Difference
Worldwide 145,860 167,354 +15%
Germany 13,785 17,118 +24%
North America 37,605 41,937 +12%
China 40,681 43,832 +8%
Europe (exclude Germany) 29,833 36,574 +23%
Other 23,956 27,893


Photo © 2023 Dr. Ing. h.c. F. Porsche AG

The 911 remains a customer favorite in its anniversary year

SUVs remain among the most popular Porsche models: the Porsche Macan was delivered to 47,755 customers (+26 percent). The Cayenne was delivered to 46,884 customers (+12 percent).

The iconic 911, which turns 60 this year, continues to raise the customers’ pulse to race speeds: the 911 was delivered to 26,124 customers worldwide (+21 percent). In the first half-year, 17,991 customers took delivery of the all-electric Taycan (-5 percent). The electric sports car continued to be more affected by shortfalls in parts availability than other model lines.

Photo © 2023 Dr. Ing. h.c. F. Porsche AG

The Panamera luxury saloon posted 17,565 deliveries (+13 percent). The 718 Boxster and 718 Cayman models contributed a further 11,035 deliveries (+13 percent).

“Value-oriented growth is the top priority for Porsche,” said Detlev von Platen. “To achieve that, we continue focusing on flexibility as the global economic situation remains challenging. Especially in China, we strive to balance supply and demand in line with our luxury positioning.”

US sales are strong with the Macan leading the way

Second-quarter retail deliveries in the United States totaled 18,895 cars contributing to an all-time record for PCNA for the first six months of the year of 36,335 cars – a rise of 12 percent during this period. This performance was despite model cycle changes and supply restrictions contributing to a 3 percent decline in sales in the second quarter compared to the same period in 2022.

In the 75th year of the Porsche sports car, Porsche Cars North America continued to inspire customers through not only its current lineup of cars but also with exciting new additions. The quarter saw the launch of the new Cayenne to critical acclaim, with the first cars delivered to customers in June.

Photo © 2023 Dr. Ing. h.c. F. Porsche AG

“In a quarter that saw us mark a special anniversary, it’s important that we’re continuing to receive such strong, sustained interest from customers across our range,” said Joe Lawrence, Executive Vice President and COO of PCNA. “As we welcome the new Cayenne, a small decline in Q2 was expected and planned for as we prepare ourselves for the second half of the year. That we set a new record in our first six months is, in part, thanks to many colleagues across America giving their all to ensure every customer has an exceptional experience. Our company is thriving as we near 200 independently owned and operated Porsche centers across the United States, working with the most incredible new cars designed and engineered in Germany.”

The year’s performance was led by the Macan – up 34 percent for the year to date – and the 911 and 718 two-door sports cars, with gains of 9 percent and 31 percent, respectively over the same time period in 2022. By the same measure, the Panamera posted a 6 percent gain over the first six months of the year and the Cayenne a 4 percent gain, while June was the best month of the year yet for the Taycan with 667 sales as supply increases.

Original story courtesy Porsche Newsroom