A brief look at the history of factory customization
Almost no other brand represents personal freedom and individuality like Porsche. The first customer requests appeared in the 1950s, laying the foundation for today’s Sonderwunsch department and Porsche Exclusive Manufaktur. From the very start, Ferry Porsche connected his sports cars to the vision of fulfilling dreams, and the brand has remained true to this objective to this day. Today, more than ever before, there is very little chance that two identical Porsche models will leave the factory halls. And yet the customization trend began rather unremarkably. For example, a rear windshield wiper for the 356 A Coupé of industrialist Alfried Krupp von Bohlen und Halbach in 1955: not a problem for the repair department at the main factory in Stuttgart-Zuffenhausen.
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