Porsche Design Archives

Designing Porsche’s Future: Grant Larson and the Boxster Study

In January 1993, Porsche presented a show car at the Detroit Motor Show that deviated so profoundly from its production philosophy to date that it shocked and surprised the public and company employees in equal measure. Clearly drawing inspiration from the 550 Spyder and the 718 RSK of the 1950s,...

Porsche Cayman

Cayman – Porsche’s Machine For Driving

‘Ludique’ – a French word which has no exact translation in English. ‘Playful but with an underlying serious intent’ is one interpretation, and in 2005, this was very much how testers and owners found the new Porsche Cayman. Few cars then, and certainly not its most obvious rivals, could match...

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Through The Ages: 911 Targa’s Roll Bar

The history of the Targa roll bar reflects a blend of technological foresight, stylistic creativity, and bold problem-solving in response to emerging challenges in automotive design. From the earliest stages of the Porsche 901—later introduced as the 911—it was evident that the lineup needed an open-top variant to complement the...

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The Front-Engine Gamble: Porsche’s Transaxle Revolution from 1976 to 1995

Porsche transaxle models exhibited at Porsche Museum

Porsche. Rear-engined. Air-cooled. A formula etched into Zuffenhausen’s concrete since the 356. And then 1976 happened. Out rolled the 924 with its motor up front and gearbox out back, and the Porsche faithful briefly considered the faint smell of betrayal in the air. Nearly two decades later, the grand experiment...

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Opening the 911 Top with the Porsche Targa

The Search for an Open 911 Did the phasing out of the Type 356 and its cabriolet model mean that in its new 911 coupe regime Porsche lacked an open car of any kind? Technically it didn’t but actually it did. In September of 1965, at the Frankfurt Show, Porsche...

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Porsche 993 Mid-Engine ‘Fabcar’: Fueled By Innovation

The unique 993 ME demonstrated all of Fabcar's boldness and determination in its pursuit of innovation in motorsport. Credits: Porsche Car Club of America

Revered as one of the most important companies in the Porsche segment in the 80s and 90s, Fabcar left an impressive legacy on the racetrack, with its products being synonymous with reliability, novelty and speed. With these attributes in mind, we take a look back at the history of this...

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Porsche’s Grand Prix Austro Daimlers

Background and Post-War Context Coming out of World War 1, Ferdinand Porsche was in complete charge of Austro Daimler, one of the greatest and most versatile manufacturing companies of the former Austro-Hungarian Empire. In peacetime his factory at Wiener Neustadt, south of Vienna, had to reach out to world markets...

Porsche Life

Following the Komenda Line

Entering Porsche’s World He was not in the first wave, that small group of engineers supporting Ferdinand Porsche when he decided to set up his own engineering consultancy at the end of 1930. They were chief designer Karl Rabe, engine man Josef Kales, chassis specialist Josef Zahradnik and drive-train designer...

Porsche Design Porsche History Porsche Life

Porsche Safety: The Quiet Legacy Behind the Speed

When people think of Porsche, they usually picture curving roads, thunderous flat-six engines, and world-class performance. But beyond the speed and styling lies another story rooted in safety innovation, rigorous engineering, and a philosophy of protecting drivers without compromising the thrill of the drive. Porsche doesn’t just build fast cars....

Porsche Design

Renndienst: Racing Toward the Future

With relationships between Porsche and Volkswagen fructifying in many ways over the years, even decades, this one was inevitable. Its basis was the third generation of the sainted van, sold worldwide under various nameplates including Transporter, Caravelle, Microbus, and Vanagon. Introduced in 1979 as the latest T3 VW, it was...

991 Carrera

Porsche Carrera – The Sound of the Future

Words by Glen Smale. Images by Glen Smale & Corporate Archives Porsche AG With the introduction of the Porsche 911 in 1963, there was no high-performance model included in the line-up. It took almost a decade for that to happen, when the 911 Carrera RS was introduced at the Paris...

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10 Exciting Innovations That Helped Shape The 911’s History

Few cars can rival the Porsche 911’s ability to stir the soul. The German sports car evokes images of a timeless design, power and unparalleled driving exhilaration. A lineup of Porsche 911 Generations © Porsche Ferdinand ‘Ferry’ Porsche always harboured dreams of a true sports car. This vision materialized in...

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A Tractor’s Tale: The Forgotten Chapter of Porsche’s History

Three-quarter view of a red Porsche Tractor Model 219

In the rolling fields of post-war Germany, a visionary project took shape—not on racetracks or autobahns, but on farmlands. Years before Porsche became a household name in sleek sports cars, it left its mark in agriculture with the Porsche-Diesel tractor. Manufactured in Friedrichshafen-Manzell, Germany, these tractors embodied engineering precision tailored...

Porsche News

Porsche Expands Its Real Estate Footprint With The First Porsche Design Tower In Asia

Porsche Design, a subsidiary of Porsche AG, has partnered with Ananda Development in Thailand to unveil the Porsche Design Tower Bangkok. The premium luxury residential development, featuring duplex and quadplex units, will be located on Sukhumvit Soi 38. It’s one of the most prestigious addresses in the capital city of...

Porsche Design

Tuthill Porsche GT ONE: Mid-Engined Homage to Porsche’s Dominant Racer From the 90s

Images courtesy of Tuthill Porsche, Stephan Bauer. Limited to 22 examples worldwide, Tuthill Porsche has taken the sheets of its newest build series entitled GT ONE. According to the British Porsche restoration and performance outfit, the idea for GT ONE came as a result from a conversation between the company’s...

Porsche Design

Member-Only Feature: Rünge Cars Steps Into the Future

Photography courtesy of Alex Papke / FXD. Christopher Rünge, a self-described coach builder and automobile designer, began Rünge Cars with the humblest of intentions. A desire in 2010 to have something to rip around in nearby Minnesotan corn fields—a lightweight, aluminum bodied Porsche-Volkwagen mashup, to be exact—quickly evolved into a...

PCA Porsche Parade

Vintage Porsche Bikes displayed at Porsche Parade

It’s not just about the cars and the people—it’s about the bikes, too. At the 68th Porsche Parade, held this year in Birmingham, Alabama, over 20 Porsche bicycles were featured. This included a display of 14 vintage Porsche bikes and test rides of the new Porsche eBikes for Parade attendees....

Porsche Design

From Racing To The Road: Porsche Innovations

Like a few other brands, Porsche was formed many decades ago not so much to build the perfect road car, but to support a racing program. These were cars that were as at home in the French Alps as they were on the Nurburgring, and many owners took their cars...

Porsche Design

Hybrid design at Porsche Style

Innovative software—from the gaming sector, for instance—supports Style Porsche during the design process. But even in the age of digitalization, the sports car manufacturer’s design department still highly values the design quality of classic sketches and labor-intensive clay models. Along the path from vision to reality, the designers combine the...

Porsche Design

A Look Back At The Porsche 963 LMDh Hypercar Powertrain In Detail

At the start of 2023, after a few years of teasing and testing, the Porsche Type 963 LMDh Hypercar was set loose on the track at the 24 Hours of Daytona. While the final design was revealed months before, and much of the talk leading up to Daytona was on...

Porsche Design

Shaping the future of Porsche

Tools of the trade Metal blades and scrapers, delicate wire loops, wooden sculpting tools, and brushes – this suitcase contains over a hundred instruments. But what they’re used for is not immediately clear. They’re the tools of a modeler, at the exterior studio of Style Porsche, who is responsible for...

Porsche History

Revisiting the origins and development of Porsche Design

In the vast design world, few names resonate with as much acclaim and distinction as Porsche. While many associate this name primarily with high-performance cars, there’s another realm where the Porsche legacy thrives: product design. This evolution commenced with Porsche Design, founded by Prof. Alexander ‘Butzi’ Porsche in 1972. FA...

Porsche Life

French artist Josué Chevrel

As the editor-in-chief of Speedster, the French magazine about classic Porsches, Josué shares with us the road that brought him to this place as a journalist, artist, and car enthusiast. Take it away Josué: Background Before being a journalist, I drew. It was through illustration that I entered the press,...

Porsche Design

Porsche To Introduce Innovative New LED Headlights

They say that it will set a completely new standard in ‘glare-free’ high beam lighting technology and it will be offered as an option for new 2023 Porsche models. Compared to the technology that is being used on the current Porsche models, this new technology sets itself apart as the...

Porsche Life

Porsche Design: 50 Years of Lifestyle Accessories for the Enthusiast

2022 Porsche Type 992 911 Targa 4 50th Anniversary Edition outside of Porsche Design in Zell am See, Austria.

If there is one thing the Germans do better than almost anyone else in the world, it’s having a knack for perfection in design. This is readily apparent down to the smallest and most easily overlooked details. For example, if you visit Berlin, Munich, Stuttgart, or any of the major...

Kineo Speed Boats

Kineo 27 Porsche Design Speed Boat (1991-1993)

Kineo 27 Porsche Design Speed Boat 1991-1993 When Dr. Horst Stross presented the first Kineo, the 46-foot version, at the 1986 Genova boat show, American Gerald (Jerry) Berton approached him at the show with an idea of a similarly designed, but smaller speed boat, maybe in the size of around...

Kineo Speed Boats

Kineo 46 Porsche Design Speed Boat (1986)

Kineo 46 Porsche Design Speed Boat Summary Kineo ordered the design for the 46 foot speed boats from Porsche Design company. The owner of the company was Ferdinand Alexander Porsche (hence the trademark “Design by FAPorsche”). FA Porsche initially worked in his father’s company and designed the Porsche 911 and...

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