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Erich Strenger

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The Fascinating Story behind Porsche’s Posters

Overview Mountain championships, endurance races, Formula 1, Spa, Daytona, Sebring, and Le Mans after Le Mans – no matter what series, no matter what track – Porsche’s racing victories formed the bread and butter of Erich Strenger’s work. As a freelance graphic designer from 1951, he designed sales catalogs, driver’s...
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Heinrich Klie and the 914

Obviously these two attractive models from the lingerie manufacturer Triumph (München) like this Porsche 914/6 – Rutesheim Athletics Club, Baden-Württemberg, Germany (1969) Very different from previous production Porsches, the 914 was an attempt by Zuffenhausen to introduce a lower cost model. Commercially it was only a moderate success, but it’s...
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Erich Strenger and Porsche – A Graphical Report

In the early 1950s, Porsche was still a very young company, and they certainly did not have the budgets enjoyed by the bigger motor manufacturers with which to splash out on expensive public relations campaigns. Well before the idea of ‘Corporate Design’ or ‘Corporate Identity’ became a household term, Erich...
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