Avatar photoRex McAfee·
The Quail
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Porsches at The Quail, A Motorsports Gathering 2025

"Stuttgart West" continues to shine

Lifestyle Experience x Reveal Show

The Quail, A Motorsports Gathering, originated in 2003 as part of Monterey Car Week in California. Located at Quail Lodge & Golf Club in Carmel Valley, the event was founded by Gordon McCall and Peninsula Signature Events to provide an exclusive, intimate setting for automotive connoisseurs who didn’t need the “white-glove” judging.

Over two decades later, the event continues to evolve into a “reveal show” where boutique manufacturers debut new models for the upper brow of society. With such a distilled demographic, it’s a shrewd approach to marketing that seems to be working.

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