For the fourth year in a row, J.D. Power 2022 U.S. Automotive Performance, Execution and Layout (APEAL) Study has shown that customers have rated Porsche as the highest among automotive brands. The annual study centers on the customer experience of owning and driving a new vehicle. For the fourth consecutive year, Porsche was given the top spot among premium brands. If mass brands are included, Porsche has also claimed the top spot for the third time in four years. The Porsche 911 was also deemed no. 1 in the “Premium Sporty Car” segment.
Porsche Cars North America, Inc. President and CEO Kjell Gruner shared, “We are honored to be recognized by our customers for the excitement and emotion they experience in our cars. It’s particularly meaningful that this recognition comes amid a challenging environment across the industry. This is a testament to the dedication of Porsche teams in Germany and the U.S, as well as throughout our exceptional dealer network, to making dreams come true for our customers.”
Some of the attributes that the 2022 U.S. Automotive Performance, Execution and Layout (APEAL) Study measures include the owners’ emotional attachment and level of excitement with their new vehicle across 37 attributes. These attributes range from sense of comfort and luxury when going behind the wheel of their car to the sense of power felt when they step on the accelerator. The different attributes are put together into an overall APEAL index score that is then measured on a 1,000 scale.
Out of the 1,000-point scale, Porsche was able to get 888 for 2022. Premium brand average is at 872. Porsche’s total score actually improved by six points this year compared too the year before. Now on its 27th year, the study gathered customer responses from February to May of the current year from more than 84,000 purchasers and lessees of new 2022 model-year vehicles. They were surveyed after having the vehicle for 90 days.
It’s shocking to see how Volkswagen ruined Porsche and it Sports cars and turned them into luxury tourers yet here we are seeing them getting the top spot. This proves how rich dummies with stuffing in their head lead to the demise of a great brand which Porsche once was under the leadership of the Porsche Family. Where is the world going to?