Porsche Design: 50 Years of Lifestyle Accessories for the Enthusiast

2022 Porsche Type 992 911 Targa 4 50th Anniversary Edition outside of Porsche Design in Zell am See, Austria.
Image Via: Porsche

If there is one thing the Germans do better than almost anyone else in the world, it’s having a knack for perfection in design. This is readily apparent down to the smallest and most easily overlooked details. For example, if you visit Berlin, Munich, Stuttgart, or any of the major cities, look at the crosswalk signals, which bear the famous Ampelmännchen (literally, “little traffic light man”). You will notice that they have large sunshades, are quite bright, and every single one of them works flawlessly. They were designed to be robust, handle all kinds of weather, and still be readable, even in the bright noonday sun.

While that may seem like a strange example for a site dedicated to Porsche cars, that exact same approach to perfection in design is what brought us the 911. From those first sketches by Ferdinand Porsche in 1959 to the prototypes that came out between 1960 to 1964 (and then the first 911s being sold) there were minute design decisions about everything from how thick the glass of the windshield was to the placement of the tachometer (it went at the center of the dash, so it would be easily visible through the space in the steering wheel). Even the dials themselves went through hundreds of refinements until they were easily readable, anti-glare, precise, and complimentary to the aesthetic of the new, powerful sports coupe from Porsche.

Members only$35 / year

Keep going. This is where it gets good.

Stuttcars Membership is for people who'd rather spend an hour inside one option code than skim ten headlines. The rest of this story — and every other one like it — is a few seconds away.

  • Every members-only story

    Deep history, driven reviews, market reports and the full archive.

  • No ads. None.

    The whole site reads like a magazine, on every device.

  • Every Porsche, researched

    Model-by-model hubs: production numbers, specs, options, colors.

  • 30% off the shop

    Every Stuttcars shirt and piece of merch, all year.

Join Stuttcars — Keep Reading

$35 a year. Cancel anytime, no hoops.
Already a member? Sign in

BY PORSCHE PEOPLE, NOT A CORPORATION. Your membership keeps a small independent team of historians, ex-racers, engineers and journalists doing this.

Join — Keep Reading $35/yr