San Pedro, CA. It’s hard to believe Luftgekühlt, the preeminent celebration of air-cooled Porsches, just concluded its 8th show. I use the word “show” lightly; this isn’t a group of classic German sportscars carefully placed on grass, waiting to be inspected by a team of self-appointed white-gloved “gurus.” Instead, attend Luft, and realize it’s a uniquely woven tapestry combining the history, people, and air-cooled machinery from the global “Classic Porsche” community. The resulting fabric is an “experience” surpassing what we have all grown up to know as a classic car show or Concours.
In their own words, “Luftgekühlt represents a fresh perspective in the fragmented landscape of car culture. As the antidote to the traditional, we upend the golf course Concours with a car party anyone will savor. We are a team that produces extraordinary experiences focused on the cars, the people responsible for the incredible history, and the passionate community of enthusiasts and creators. We value storytelling through creative expression and the inclusion of creatives who forge their own path. We like fresh ideas, and we enjoy collaborating with like-minded people and brands.” In other words, let’s celebrate and grow the culture surrounding these vehicles versus just cars themselves.
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