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Exploration and inclusivity are at the heart of Air|Water driven by Mobil 1, the all-encompassing Porsche event held at the weekend in southern California. The brainchild of Patrick Long, the co-founder of Luftgekühlt, and Luft’s creative director Jeff Zwart, this third staging of the fast-growing Porsche festival once again saw...
With just a few weeks until the gates open for the third annual Air|Water Driven by Mobil 1 event on April 26 in Costa Mesa, CA, we have more details to share with visitors and fans. The 2025 event will include experiences exclusive to Air|Water ticket holders, such as rides...
In the 50th anniversary year of the 911 Turbo, Luftgekühlt returned to Los Angeles at the weekend to host a special event themed around Porsche’s ground-breaking air-cooled flagship sports car. Held once again on the Universal Studios Backlot, ‘Luft 10: The Sequel’, grew its presence at the unique LA venue...
Focused Marketing While automakers continue to scale back their presence at traditional auto shows, their investment in “focused customer” lifestyle events grows. One example during Monterey Car Week is The Quail, a Motorsports Gathering. A whopping 21 vehicle debuts and demonstrations from top manufacturers graced the lawns at this year’s...
The night before… One night in 1999, under cover of darkness, an entire terminal building was lifted onto flatbed trucks – coupled together in a long road train – and moved a few kilometers across runways and taxiways to a new home on the other side of Copenhagen Airport. All...
Last weekend, the ‘Fuori Concorso’ was staged on the western shore of Lake Como for the fifth time now. This year’s motto was ‘British Racing Green’. In keeping with this theme, Porsche invited car culture enthusiasts to the greenhouse at Villa del Grumello. Known for its wide range of options...
No desert mirage After canceling their initial plans due to Covid, the PCA’s annual “Porsche Parade” was back on the calendar for 2023 for Palm Springs, CA. The week-long celebration of the Porsche marque is filled with seminars, drives, mixers, and of course, the Concours d’Elegance. Long known for their...
1973 Porsche Carrera RSR
8 & Counting… San Pedro, CA. It’s hard to believe Luftgekühlt, the preeminent celebration of air-cooled Porsches, just concluded its 8th show. I use the word “show” lightly; this isn’t a group of classic German sportscars carefully placed on grass, waiting to be inspected by a team of self-appointed white-gloved...