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Porsche 968 Production Numbers

Porsche 968 Production Numbers

Porsche 968 Production & Sales Units

The Porsche 968 sold poorly, with only 12,780 units produced (compared to 170k+ 944s) across its production run from 1992 till 1995. The coupe outsold the convertible as expected and the 968 CS also sold well. Given just how great this car was, it is sad that more weren’t made.

The Porsche 968 coupe was the “entry level” Porsche for the 4 years of its production. When it was first introduced it was hyped as an “affordable” sports car with its new low base sticker price of $39,950 in the United States. While sales started decently well, it did not sell anywhere near well enough to justify keeping the model running.

Production started in August 1991 for the 1992 model year but press and public reaction was mixed. Sales were disappointing; Porsche would have have expected to shift three times the 3,260 Coupes and 2,093 Cabriolets produced in year one. Things got even worse for the 1993 model year when just 1,871 Coupes and 1,045 Cabriolets were built. Production figures continued to decline during the 1994 model year when 1076 Coupes and 869 Cabriolets were manufactured.

To stimulate demand in the UK, Porsche Cars Great Britain requested a Sport variant that sat between the Club Sport and standard 968 Coupe. As a result of disappointing sales, Porsche decided to effectively withdraw the 968 from the market one year earlier than expected. The 1995 model year saw 258 Coupes delivered to the USA along with 367 Cabriolets.

Porsche 968 Production Totals

Type Quantity
Porsche 968 Coupe 6,465
Porsche 968 Cabriolet 4,374
Porsche 968 CS 1,923
Porsche 968 Turbo S 14
Porsche 968 Turbo RS 4
∑ = 12,780

Porsche 968 Production Details

 

 

Model Year Variant Total Quantity Rest of World USA & Canada
1992 Porsche 968 Coupe 3,260 2,547 713
1992 Porsche 968 Cabriolet 2,093 1,366 727
1993 Porsche 968 Coupe 1,871 1,203 668
1993 Porsche 968 Cabriolet 1,045 631 414
1993 Porsche 968 CS 856 856 0
1993 Porsche 968 Turbo S 11 11 0
1992 Porsche 968 Turbo RS 3 3 0
1993 Porsche 968 Turbo RS 1 1 0
1994 Porsche 968 Coupe 1,076 298 778
1994 Porsche 968 Cabriolet 869 128 741
1994 Porsche 968 CS 536 536 0
1994 Porsche 968 Turbo S 3 3 0
1995 Porsche 968 Coupe 258 0 258
1995 Porsche 968 Cabriolet 367 1 366
1995 Porsche 968 CS 531 531 0

 

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