Porsche 911 (964) Sales & Production Numbers

Over the life of the Porsche 911 (type 964) it was considered a sales success. While Porsche was struggling at the time thanks to its own issues as well as a big recession globally, the 964 nonetheless sold enough to keep the company going and to show enthusiasts that Porsche knew how to improve on the 911 formula with this new 964 generation. Over the five year production life of the 964, a total of 66,571 units were made. Compared to the previous five year period that was basically as slight increase in sales volumes. Impressive given macro issues at the time.

In 1989 Porsche launched with the C4 only, a new all-wheel-drive sports car that was the first real version for the everyday driver. 1990 saw the launch of the Cabriolet and Targa body styles for the C4. 1990 model year also saw the launch of the C2 in Coupe, Cabriolet and Targa as well as the introduction of Tiptronic gearbox. Sales for 1990 hit 15,023 units. 1991 saw the launch of the Turbo 3.3 which sold well and helped 1991 sales close at just under 22,000 units.