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75 years of Porsche sports cars: Porsche celebrates a success story

Driven by Dreams exhibit opens celebrating the heritage of Porsche

Oliver Blume, Chairman of the Executive Board of Porsche AG, Michael Mauer, Vice President Style Porsche as well as brand ambassadors Aksel Lund Svindal and Timo Bernhard with the Porsche Vision 357, (l-r), © 2023 Dr. Ing. h.c. F. Porsche AG

 Celebrating the birth of a legendary brand

In 1948, Ferry Porsche realized his dream of a sports car: with his team, he produced the Porsche 356 ‘No. 1’ Roadster. It marked the birth of a legendary brand and laid the foundation for an exemplary success story for the Porsche legend. “75 years of Porsche stand for pioneering spirit, passion, and dreams. We are celebrating together with people who are inspired by dreams,” says Oliver Blume, Chairman of the Executive Board of Porsche AG. The celebrations kick off with the special exhibition ‘Driven by Dreams. 75 years of Porsche sports cars’, which opens on 27 January in the ‘DRIVE. Volkswagen Group Forum’ in Berlin and will run until 10 September 2023. Visitors will have the opportunity to immerse themselves in the visions and ventures of Porsche’s success story and to make a record of their own dreams and values using a digital module.

Aksel Lund Svindal (left) and Timo Bernhard next to the Porsche 919 Hybrid Evo, © 2023 Dr. Ing. h.c. F. Porsche AG

Driven by Dreams exhibit

‘Driven by Dreams’ defines the essence of the brand. Furthermore, the slogan reflects the approach with which the people behind Porsche work daily to fulfill customers’ dreams around the globe. “We are proud of our heritage. It is the foundation for a successful future. We associate our heritage with innovation and progress – and continually add extraordinary new moments to the unique Porsche story,” explains Blume.

‘Driven by Dreams. 75 years of Porsche sports cars’ – the new special exhibition in the ‘DRIVE. Volkswagen Group Forum’ in Berlin, © 2023 Dr. Ing. h.c. F. Porsche AG

A look back at the conceptual journey to the future

The Porsche Vision 357 – a homage to the 356 – is a prime example of this and can be seen for the first time in Berlin. With it, the Style Porsche team brings monolithic design into the present and shows possible implementations of a future design philosophy: a striking example is the consistent enhancement of the light signature, which is both progressive and visionary in the way it points toward the future. The fundamental concept reflects the interplay between tradition and innovation: what might Ferry Porsche’s dream of a sports car look like today?

“With the Porsche Vision 357, we have created a very special birthday present. It underlines the importance of our design DNA based on the 356,” says Michael Mauer, Vice President Style Porsche. “The study attempts to coherently combine the past, present, and future. The proportions are reminiscent of the historical model, while details visualize the view into the future.” Built on the platform of the 718 Cayman GT4 RS with 368 kW (500 PS; 718 Cayman GT4 RS: Fuel consumption* combined (WLTP) 13.2 l/100 km, CO emissions* combined (WLTP) 299 g/km), the Porsche Vision 357 represents outstanding sports car performance.

75 years of Porsche sports cars: Porsche 356 “No. 1” Roadster (1948) (left), Porsche 911 (901 No. 57) (1963) (in the back) with Porsche Vision 357 (2023) (front right), © 2023 Dr. Ing. h.c. F. Porsche AG

Visionary Design

Design has been an elementary component of the Porsche legend since the very beginning. Visionary studies and concept cars form the foundation for unmistakable and innovative design. “Thinking about the future creatively is one of the core responsibilities of Style Porsche. Concept studies are the pool of ideas that feed the design of tomorrow,” says Mauer. “We are perpetually on a conceptual journey into the future of mobility. Time and again, the brand history serves as a source of inspiration. Looking back at our tradition with a future concept car is not as paradoxical as it might seem. Creative freedom is also important: this is where valuable ideas can emerge, ones that help us imagine our consistent design philosophy in innovative new directions.”

Porsche 356 & No. 1 Roadster, Porsche 911 (901 No. 57), Berlin, © 2023 Dr. Ing. h.c. F. Porsche AG

Further highlights at the locations

Porsche continues its anniversary celebrations just outside Stuttgart at Retro Classics. The leading trade fair for classic car culture takes place from 23 to 26 February. On 9 June, the Porsche Museum in Stuttgart-Zuffenhausen will open an extensive special exhibition. On 10 and 11 June, Porsche Germany will highlight the anniversary at the ‘Festival of Dreams’ at the Hockenheimring. At the Porsche Experience Center there, the sports car manufacturer will exhibit the history, present, and future of the brand.

There will be vehicle exhibitions, ‘Dream Talks’, live acts, various themed experiences, and fascinating experiences for Porsche aficionados, Porsche club members, car communities, fans, and customers of all ages. Younger visitors will have a blast in the ‘Kids World’ area. The ‘Festival of Dreams’ also offers overnight options, with a specially designated ‘van’ area. And motorsport will play a major role: in addition to a live broadcast of the 24 Hours of Le Mans, the Porsche Carrera Cup Deutschland, the Porsche Carrera Cup Benelux, and the ADAC GT Masters will also be present.

Porsche 356 & No. 1 Roadster, Porsche Vision 357, Berlin, © 2023 Dr. Ing. h.c. F. Porsche AG

Roadshows and exhibitions around the world

The success story of ‘75 Years of Porsche Sports Cars’ will also be celebrated at the Petersen Automotive Museum in Los Angeles, the highest-altitude automobile exhibition in the world on the Grossglockner, and the Swiss Museum of Transport in Lucerne. Moreover, the exhibition materials from ‘Driven by Dreams’ will be taken to more than 60 destinations in Europe and the US in a ‘Heritage Truck’ specially designed for the anniversary year. The conclusion of the worldwide activities is the ‘Rennsport Reunion’ car festival in California from 28 September to 1 October.

Porsche Vision 357, Berlin, © 2023 Dr. Ing. h.c. F. Porsche AG

Sixty years of the 911 and 100 years of Le Mans

There are also two other big anniversaries to celebrate: 60 years of the 911 and 100 years of the 24 Hours of Le Mans. Ever since its presentation at the International Motor Show (IAA) in September 1963, the 911 has dazzled. With its iconic design and incomparable driving experience, it has embedded itself in the collective memory of sports car fans around the world. The organizers of the most renowned endurance race in the world also have reason to celebrate: on 10 and 11 June, they will mark the centenary of the 24 Hours of Le Mans.

Every sports car manufacturer dreams of success at the Circuit des 24 Heures du Mans, and Porsche has a particularly close relationship with the French endurance classic: the brand is the most successful at Le Mans, as well as being the only participant to have been represented at the 24-hour race without interruption since 1951. During this time, the company has racked up 110 class and 19 overall victories.


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