Porsche's "Sonderwunsch" Program

For over 70 years, Porsche has stood for more than just sports cars. It has stood for dreams — and the ability to shape them. The Sonderwunsch (German for “special request”) program represents the highest form of individualization at Porsche, enabling customers to co-create truly unique vehicles in close collaboration with the brand’s design and manufacturing experts. Each project is a testament to Porsche’s dedication to craftsmanship, precision, and emotional storytelling.

Four stories reveal the world of Sonderwunsch

Four stories from across the globe now offer exclusive behind-the-scenes insights, inviting fans to explore the world of Sonderwunsch. Each customer shares their personal journey — from the first spark of inspiration to the unforgettable moment of reveal:

Luca Trazzi, an architect and designer from Italy, brought his dream to life with help from the Sonderwunsch team: a 993-generation 911 Speedster. The one-off masterpiece is painted in Otto Yellow — named after his dog — and features a custom black leather interior in a yellow-and-black check pattern.

Jorge Carnicero, a horse breeder and lifelong Porsche fan from the U.S., worked with the Sonderwunsch team to personalize a 911 S/T. The car features a bespoke “Dani Blue” exterior, named after the Porsche designer who supported him in creating the color concept, and a tricolor Pepita interior fabric.

Sylvia Schiefer, a motorcycle enthusiast from Germany, brought her passion for performance to life in a 911 Targa 4 GTS. Finished in Agate Grey Metallic with Pure Blue leather accents in the interior, the car reflects her and her husband’s shared love for speed and individuality.

See also

PCA Porsche Parade

Porsche Club of America’s Porsche Parade Concours

Hadi Al Hussaini, a Porsche enthusiast from Dubai, created a 911 Dakar inspired by desert landscapes and off-road adventures. He chose the exterior color Aetna Blue and paired it with an interior featuring Cohiba Brown leather and a tartan fabric in Truffle Brown, Cognac, and Aurum.

Identity, heritage, and emotion

These four vehicles represent more than individual design projects— they showcase what makes the Sonderwunsch program unique: virtually limitless individualization, exceptional craftsmanship, and the experience of becoming part of the Porsche family.