Porsche Celebrates 75 Years
It’s a big year for Porsche as the famed manufacturer celebrates 75 years of engineering excellence and constantly pushing boundaries. To kick off the celebrations, the marque has released a short video to highlight what makes the brand so successful – the desire to follow dreams and make them come true.
Porsche was established in 1931 by Ferdinand Porsche Sr. but would only make its first car in 1948. Just one 356/1 prototype was produced before the sports car went into production as the 356/2. While Ferdinand Sr had founded the company, it was his son, Ferdinand Jr – known as Ferry – who developed the first sports car.
Little did he know the Zuffenhausen-based brand would grow from strength to strength and become one of the world’s preeminent luxury brands. Ferry famously said, “I couldn’t find the sports car of my dreams, so I built it myself.” Ever since then, Porsche has forged its own path, creating dream cars for legions of fans the world over.
The video focuses on Porsche’s ability to dream and how chasing those goals has led to incredible achievements. There are subtle hints at various motorsport successes, including the infamous “Pink Pig,” a 917/20 race car that caused a stir at Le Mans in 1971. The brand also references the countless lap records and victories achieved at the Nurburgring in a Porsche.
But the brand is so much more than its motorsport successes. Porsche has won over many fans with its incredible scope of personalization options, the most famous of which is the paint-to-sample service. The automaker has an array of shades to choose from and, if you’re lucky, will even name a special color after you.
“We’ve always been for the bold, the bright, and the brave,” says the narrator. “Our universe is one where ‘dream’ is a verb. A place where artists, racers, and innovators come together.”
Through changing trends and fashions – and increasingly tougher legislation – Porsche had adapted but never strayed far from its origins. That’s why the Porsche 911 remains one of the best sports cars money can buy. It’s been honed to perfection over the years and has become an icon and the benchmark of its segment.
Even when Zuffenhausen does stray from what it knows, it does so in typical Porsche style. That’s why the Cayenne rewrote the rulebook for what an SUV can be. It may be tall and hefty, but the Cayenne handles with the dynamism one expects from Porsche.
With the electric future looming near, many are worried that the automaker will lose its flair. But as the Taycan has shown us, Porsche doesn’t need a combustion engine to make an exciting vehicle that can handle beautifully. More battery-powered Porsche models are coming, with the 718 and Macan EVs preparing for a debut any day now.
Here’s to the next 75 years, Porsche.
I looked at so many Porsche 911s online that my wife was fed up. She said, “Just buy one already!” and I did. I found a 2002 996 C2 with 88k miles, manual trans, no PSM, carbon fiber steering wheel, all leather, and only two owners, but it was across the country in California but it didn’t have CA emissions controls because it was bought in Nevada. I live in New Jersey. It was a little less than $18k from a Mercedes dealer, and was in pretty darn good shape. I had it shipped and in my driveway for less than $20k back in 2018. I love my 996. Haters can snicker if they like, but my 996 is the best 911 I could afford. In 4+ years I’ve replaced the tires, spark plugs, coils, water pump, all fluids, turn signal stalk, headlight switch, door regulators, shocks and mounts, and a few other routine maintenance parts. I bought a few special tools and manuals and did the work in my garage and driveway except for the tires – dealers are surely greedy. I get 27-28 mpg on the highway, and my Buggy carves up the road like sharp clippers cutting hair. Thanks to Porsche engineering for the structure and Pinky Lai for the curvy design. Folks who don’t know think it’s close to new and certainly less than 20yo. It’s fast enough and I have become a better driver because of it. I had some cars that were fun to drive before this one – a Fiat 131, a great Mazda Rx7, a Honda Prelude, and Acura CL Type S, but I’ve got it no. My 996 is probably the last car I’ll buy (I’m 61 yo). I can confidently say about my 996 – like any other 911 driver to those who drive anything else – there is truly no substitute. Safe and fun driving, everybody.
I’d rather not count the years post Volkswagen takeover since things have only been on a downward spiral with commercialization of the brand for more profits (Thanks to Rich Dummies) instead of Actually listening to and catering to the needs of the Enthusiasts.
I mean use of an Electric Steering on all it’s sports cars, Missing ‘Hand’ brakes, huge Tourer like dimensions, too many electronic aids, touchscreens and digital screens? That’s criminal! That’s not what we ever asked for. All we asked for was more power and better suspension setup. That’s it!
But all that came at a cost. The cost which was not “worth” paying for any purist or a true driving enthusiast because all these electronic ‘features’ turned these great sports cars to just another Luxury Tourer. I wish Porsche family took back over and actually built a car based on the 987/997 chassis with just more power and better suspension.